OPERATIONS MODERNIZATION
What the 2023 Nordic Sourcing Data Says About the Gap You Are Standing In
Nordic outsourcing buyers increasingly want transformation. They are increasingly disappointed by what they get. That gap is the opportunity.
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A market-context piece built around the PA Consulting / Whitelane Research 2023 Nordic IT Sourcing Study: Swedish operations leaders are the most-dissatisfied outsourcing buyers in the Nordics, the thing they are least satisfied with is transformative innovation, and the share of buyers citing business-transformation reasons for outsourcing is projected to more than double. The post reads those findings together and argues that this gap is not a small market inefficiency but the structural reason a different kind of operations partner has room to exist. Careful to cite the study accurately.