SAAS ONBOARDING
The Pattern Library: 18 Ways SaaS Onboarding Breaks, and How to Spot Each One
A field guide to the recurring failure patterns — organized by onboarding stage, each with its tell.
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A comprehensive catalogue of the failure patterns from the SaaS playbook's Chapter 3, organized by the six stages. Each pattern gets a name, a two-to-three-sentence description, and its "pattern signal" — the observable tell that lets a reader recognize it in their own operation. Naming a pattern converts it from a feeling you cannot articulate into a problem you can solve. Closes with the recommended exercise: take your last ten customer journeys, five wins and five losses, and label the pattern at each stage; the patterns that repeat in the churn cohort are the ones to fix first.